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From Firm to Blurred: The Service Logic Effect on Firm Boundaries: The Case of Orchestrating Value Co-Creation in the Video Game Industry
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2010 (English)In: AMA SERVSIG 2010: Proceedings / [ed] Lia Patrício, 2010Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2010.
Keyword [en]
Marketing, Service Logic, Service-Dominant Logic, Value Co-Creation, Video Game
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-126791OAI: oai:DiVA.org:uu-126791DiVA: diva2:326912
Conference
AMA SERVSIG 2010, Porto, Portugal
Available from: 2010-06-24 Created: 2010-06-24 Last updated: 2011-11-25Bibliographically approved

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Gidhagen, MikaelPersson Ridell, OscarSörhammar, David

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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More styles
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