Möjligheter och hot för Ekofasad AB: en marknadsanalys
Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
How does one go about washing a house on the outside? Ekofasad AB is onecompany specialised in façade cleaning.Ekofasad uses a cleaning method which is relatively new on the Swedish market.
For a variety of reasons the company has chosen a rapid expansion and thus hasrather little experience of what the market is like.
The fact that there is limited knowledge of this particular field enabled writing a thesisof this kind; describing how the market works, who the competitors are as well asthe customers and how these groups act.
The market has been investigated mostly through interviews and observations ofvarious kinds. Having completed a survey of the market the information was analysedconsidering the function of Ekofasad. The aim of the report is to serve as a basis forforthcoming decisions regarding the operation of Ekofasad.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:uu:diva-127086ISRN: UTH-INGUTB-EX-M-2010/09-SEOAI: oai:DiVA.org:uu-127086DiVA: diva2:328672
Degerman, LarsLindahl, Marcus