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EMOTIONAL BENEFIT OF THE BRAND: Successful brands appeal to the heart not to the mind
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
Keyword [en]
brand, projective technique, unconscious, music, H&M
National Category
Business Administration
URN: urn:nbn:se:uu:diva-127096OAI: oai:DiVA.org:uu-127096DiVA: diva2:328749
Social and Behavioural Science, Law
Available from: 2010-07-06 Created: 2010-07-05 Last updated: 2010-07-06Bibliographically approved

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