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EMOTIONAL BENEFIT OF THE BRAND: Successful brands appeal to the heart not to the mind
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010.
Keyword [en]
brand, projective technique, unconscious, music, H&M
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-127096OAI: oai:DiVA.org:uu-127096DiVA: diva2:328749
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-07-06 Created: 2010-07-05 Last updated: 2010-07-06Bibliographically approved

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Business Administration

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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