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The Limits of Media Effects: Field Positions and Cultural Change in a Mutual Fund Market
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.ORCID iD: 0000-0001-5462-3041
University of Michigan, Department of Sociology.
2011 (English)In: Organization science (Providence, R.I.), ISSN 1047-7039, E-ISSN 1526-5455, Vol. 22, no 2, 464-481 p.Article in journal (Refereed) Published
Abstract [en]

Our paper examines how field structures moderate the effect of the business press on organizational outcomes. Prior research suggests that the business press shapes organizational outcomes, but the question of how these effects depend on organizations' positions in a field has attracted limited attention. We address this theoretical limitation in an analysis of how mutual funds in Sweden were affected by periods when the business press increased its negative coverage of mutual fund fees. First, we expect that negative coverage influences the way customers evaluate mutual funds. Second, banks have long occupied a dominant position in this market, and we thus expect banks to be less affected by the negative coverage of fees than other mutual fund managers. We find support for our argument in a longitudinal quantitative analysis of financial net flows into mutual funds. The findings indicate the value of contextualizing media effects and considering how field positions moderate the effects of cultural processes.

Place, publisher, year, edition, pages
2011. Vol. 22, no 2, 464-481 p.
Keyword [en]
Media, Organization, Market, Culture, Institutional Theory, Organizational Field, Mutual Funds
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-129531DOI: 10.1287/orsc.1100.0553ISI: 000288648300010OAI: oai:DiVA.org:uu-129531DiVA: diva2:344226
Available from: 2010-08-18 Created: 2010-08-18 Last updated: 2015-09-21

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