An Evil King ‘Thing’, Rising, Falling and Multiplying in Trucker Culture
2009 (English)In: Organization, ISSN 1350-5084, E-ISSN 1461-7323, Vol. 16, no 2, 249-266 p.Article in journal (Refereed) Published
Paraphrasing Slavoj Žižek (1991: 65), the paper proposes that: ‘‘The Scania Truck does not exist’: it is nothing but ‘the symptom of passionate users’, its power of fascination masks the void of its nonexistence’. Along the same line of reasoning, it argues, again paraphrasing Žižek, that ‘the customized Scania truck is becoming the sinthome of its user’. (c.f. Žižek, 1991: 137). The paper does so by digging into a customizing discourse found in trucker media; by describing some of the customizing endeavours of Lennart Källström, a passionate truck owner, haulier and waste management entrepreneur; and by describing the rise and fall of a customizing King, and the Evil which befalls him in this process. The main purpose of the paper is to explore the workings and the effects of a circular movement of desire, fantasy and ideology at play in truck design development. As is already evident, Žižek is the main support in this endeavour.
Place, publisher, year, edition, pages
Sage , 2009. Vol. 16, no 2, 249-266 p.
aesthetics; creativity; desire; fantasy; jouissance; Lacan; post-production; Zizek
Research subject Business Studies
IdentifiersURN: urn:nbn:se:uu:diva-130545DOI: 10.1177/1350508408100477OAI: oai:DiVA.org:uu-130545DiVA: diva2:349886