'I Love the Dough': Rap Lyrics as a Minor Economic Literature
2005 (English)In: Culture and Organization, ISSN 1475-9551, E-ISSN 1477-2760, Vol. 11, no 1, 17-31 p.Article in journal (Refereed) Published
Whereas literary and cinematic representations of economy and management have been analyzed for some time (see e.g. Czarniawska and Guillet de Monthoux, 1994; Hassard and Holliday, 1998), precious little interest has been directed to similar aspects in popular music. Consequently, this paper analyzes economy as it is portrayed and disseminated in rap music. By discussing how conspicuous consumption and economic discourses are used in rap lyrics to convey the image of success and possibility, the paper attempts a reading of contemporary capitalism in a particular cultural setting through the notion of a minor literature as theorized by Deleuze and Guattari. The multidimensionality and ironical approach held to the ‘bling-bling’ thus problematizes simplified analyzes of economic language as colonizing (cf. Gibson-Graham, 1996) and instead opens up to a reading of economy as openness.
Place, publisher, year, edition, pages
Taylor & Francis , 2005. Vol. 11, no 1, 17-31 p.
Economic Language, Hybridity, Popular Culture, Subversion, Rap Lyrics
IdentifiersURN: urn:nbn:se:uu:diva-130663DOI: 10.1080/14759550500062268OAI: oai:DiVA.org:uu-130663DiVA: diva2:350225