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Tourism as leverage of internationalization consumer goods firms: a case study approach
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (International Business)
University of Essex.
2009 (English)In: Advances in International Marketing, ISSN 1571-2990, Vol. 20, 69-85 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2009. Vol. 20, 69-85 p.
URN: urn:nbn:se:uu:diva-132303DOI: 10.1108/S1474-7979(2009)0000020006OAI: oai:DiVA.org:uu-132303DiVA: diva2:357411
Available from: 2010-10-18 Created: 2010-10-18 Last updated: 2010-10-25Bibliographically approved

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