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Reviving Campbell's paradigm for attitude research
Otto-von-Guericke University Magdeburg, Germany.
Eindhoven University of Technology, the Netherlands.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Institute for Housing and Urban Research. Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Psychology.ORCID iD: 0000-0001-9970-9164
2010 (English)In: Personality and Social Psychology Review, ISSN 1088-8683, E-ISSN 1532-7957, Vol. 14, no 4, 351-367 p.Article in journal (Refereed) Published
Abstract [en]

Because people often say one thing and do another, social psychologists have abandoned the idea of a simple or axiomatic connection between attitude and behavior. Nearly 50 years ago, however, Donald Campbell proposed that the root of the seeming inconsistency between attitude and behavior lies in disregard of behavioral costs. According to Campbell, attitude-behavior gaps are empirical chimeras. Verbal claims and other overt behaviors regarding an attitude object all arise from one "behavioral disposition." In this article, the authors present the constituents of and evidence for a paradigm for attitude research that describes individual behavior as a function of a person's attitude level and the costs of the specific behavior involved. In the authors' version of Campbell's paradigm, they propose a formal and thus axiomatic rather than causal relationship between an attitude and its corresponding performances. The authors draw implications of their proposal for mainstream attitude theory, empirical research, and applications concerning attitudes.

Place, publisher, year, edition, pages
2010. Vol. 14, no 4, 351-367 p.
Keyword [en]
attitudes, attitude measurement, environmental attitudes, conservation (ecological behavior), attitude–behavior relationship
National Category
Social Sciences Psychology
Identifiers
URN: urn:nbn:se:uu:diva-134613DOI: 10.1177/1088868310366452ISI: 000282320100001OAI: oai:DiVA.org:uu-134613DiVA: diva2:372998
Available from: 2010-11-29 Created: 2010-11-29 Last updated: 2017-12-12Bibliographically approved

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Hartig, Terry

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