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Multilingualism within Transnational Companies: An Analysis of Company Policy and Practice in a Diversity Perspective
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Languages, Department of Scandinavian Languages, Advanced Studies in Modern Swedish.
2010 (English)In: Language and the Market / [ed] Kelly-Holmes, Helen & Mautner, Gerlinde, Hampshire, UK: Palgrave and Macmillan , 2010, 1st, 171-184 p.Chapter in book (Other academic)
Abstract [en]

The chapter presents an analysis of ideology and practice in relation to the websites of five transnational companies operating in Sweden: ABB, AstraZeneca, Electrolux, Ericsson and Scania. One focus is on the companies's language practices and explicit language goals, as these are revealed on their websites; another is on their websites presentations of their corporate culture and 'ideal' employees.

Place, publisher, year, edition, pages
Hampshire, UK: Palgrave and Macmillan , 2010, 1st. 171-184 p.
, Language and Globalization
Keyword [en]
Multilingualism, diversity, websites, company policy, discourse analysis
National Category
Specific Languages
Research subject
Scandinavian Languages
URN: urn:nbn:se:uu:diva-138768ISBN: 978-0-230-21060OAI: oai:DiVA.org:uu-138768DiVA: diva2:379827
The Communicative Situation of Immigrants at Swedish Workplaces
Available from: 2010-12-20 Created: 2010-12-20 Last updated: 2013-04-12Bibliographically approved

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Gunnarsson, Britt-Louise
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Advanced Studies in Modern Swedish
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