Multilingualism within Transnational Companies: An Analysis of Company Policy and Practice in a Diversity Perspective
2010 (English)In: Language and the Market / [ed] Kelly-Holmes, Helen & Mautner, Gerlinde, Hampshire, UK: Palgrave and Macmillan , 2010, 1st, 171-184 p.Chapter in book (Other academic)
The chapter presents an analysis of ideology and practice in relation to the websites of five transnational companies operating in Sweden: ABB, AstraZeneca, Electrolux, Ericsson and Scania. One focus is on the companies's language practices and explicit language goals, as these are revealed on their websites; another is on their websites presentations of their corporate culture and 'ideal' employees.
Place, publisher, year, edition, pages
Hampshire, UK: Palgrave and Macmillan , 2010, 1st. 171-184 p.
, Language and Globalization
Multilingualism, diversity, websites, company policy, discourse analysis
Research subject Scandinavian Languages
IdentifiersURN: urn:nbn:se:uu:diva-138768ISBN: 978-0-230-21060OAI: oai:DiVA.org:uu-138768DiVA: diva2:379827
ProjectsThe Communicative Situation of Immigrants at Swedish Workplaces