Markets as networks: implications for strategy-making
2011 (English)In: Journal of the Academy of Marketing Science, ISSN 0092-0703, E-ISSN 1552-7824, Vol. 39, no 4, 484-491 p.Article in journal (Refereed) Published
Based on empirical studies of firm exchangeactivities in business markets, this paper outlines a businessnetwork view of the firm-market relationship, which differsfundamentally from the view assumed by neo-classicaleconomic theory. We define business networks as sets of connected business relationships. Thus business relationships and connections between relationships are the critical elements in the business network view. It is assumed, as suggested by the Uppsala internationalization process model, that an interplay between knowledge and commitment development is the mechanism that drives the relationship and network development process. Against this background the paper discusses how strategic change is analyzed in literature on alliances and networks. In conclusion the paper presents a set of propositions about strategy-making in business network settings.
Place, publisher, year, edition, pages
2011. Vol. 39, no 4, 484-491 p.
Business networks, Business relationships, Learning, Commitment, Strategic change, Strategy-making
IdentifiersURN: urn:nbn:se:uu:diva-141565DOI: 10.1007/s11747-010-0235-0ISI: 000293710600002OAI: oai:DiVA.org:uu-141565DiVA: diva2:385797