The Role of the Pontonier in the Trigger Phase in the Internationalization into Emerging Markets
2010 (English)In: IB´s role in building a better and stronger global economy, 2010Conference paper (Refereed)
By advancing the concept of pontonier this paper analyses the trigger of the internationalization into emerging markets. Departing from the idea that institutional distance functions as a barrier between different country markets and that the network’s structure contains gaps, the paper argues that a specific actor, who holds a position and possesses knowledge, can be instrumental in the entering firm’s internationalization. In light of this the paper introduces the concept of pontonier. Based on 22 cases from bachelor, master and doctoral theses written in Sweden we analyze the position, the knowledge, the action and the motives of the pontonier in order to develop the concept. After this the paper advances a tentative model of the pontonier’s bridge building in the trigger phase of the entry into emerging markets.
Place, publisher, year, edition, pages
Pontonier, Emerging market, Internationalization, Trigger phase, Bridge building, Network, Institutional distance
IdentifiersURN: urn:nbn:se:uu:diva-141678OAI: oai:DiVA.org:uu-141678DiVA: diva2:386030
36th EIBA Annual Conference, Porto, December 9-11, 2010