The framing of new business concepts in established corporations
2007 (English)Conference paper (Other (popular scientific, debate etc.))
The literature on corporate venturing has identified framing as an important tool in the intrapreneur’s attempt to introduce new business concepts in the established corporation. Yet, there has been little systematic empirical evidence on the nature and extent of the phenomenon. This paper presents empirical evidence on the framing associated with 49 new business concepts introduced in 18 Swedish firms. The results show that, somewhat contrary to expectations, intrapreneurs tend to emphasize opportunity rather than threat and novelty rather than commonality in the framing of their new business concepts. Cluster analysis suggests the existence of three types of intrapreneurs in terms of their framing approaches, with the majority of cases representing an approach characterized by a high degree of emphasis on opportunity and novelty. The combined findings suggest a baseline approach to framing which focuses on opportunity and novelty, but also differences in typical framing approaches across groups of intrapreneurs.
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:uu:diva-11342OAI: oai:DiVA.org:uu-11342DiVA: diva2:39110
Paper presented at the Academy of Management Meeting, Philadelphia.2008-02-072008-02-07