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Understanding imperceptible practices in strategic renewal challenges
Mälardalen University.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)In: 11th European Academy of Management conference (EURAM), 1-4 June, Tallinn, European Academy of Management (EURAM) , 2011Conference paper (Refereed)
Abstract [en]

This paper explores the co-existence of both radical and incremental renewal–referred to as the strategic renewal overlap– and the practice behind it. The paper does so by examining the global corporation Ericsson that renewed into multimedia business and the defense corporation SAAB that renewed into training systems and services. The empirical data consist of in-depth interviews, internal documents, and press articles and annual reports, which are analyzed using extended case method. The findings provide deep insights into what it is that managers actually do when they engage in strategic renewal overlap. Altogether the paper shows that the strategic renewal overlap is of central concern because if we understand more of its nature then we can also understand some of the reasons behind the success and failure of technological change.

Place, publisher, year, edition, pages
European Academy of Management (EURAM) , 2011.
Keyword [en]
Practice, Incremental, Radical
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-154940ISBN: 978-9985-9824-7-1OAI: oai:DiVA.org:uu-154940DiVA: diva2:422675
11th European Academy of Management conference (EURAM), Tallinn, June 1-4, 2011

This paper received the award ”Best Paper Runner-Up Strategic Management” from the strategic management interest group of EURAM.

Available from: 2011-06-13 Created: 2011-06-13 Last updated: 2016-06-09Bibliographically approved

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