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Personal and Popular: The Case of Young Swedish Female Top-bloggers
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
2011 (English)In: Nordicom Review, ISSN 1403-1108, Vol. 32, no 1, 3-16 p.Article in journal (Refereed) Published
Abstract [en]

While early blogging research focused on top-ranked blogs commenting on public events,recent research confirms that most blogs today concern the personal life of the blogger. Thepresent article focuses on a particular case of blogs that falls in between these categories.In Sweden, personal blogs written by young women have dominated the ranking lists ofthe most popular blogs during recent years. This new phenomenon is approached throughan analysis of the characteristics and content of 20 top-ranked blogs authored by youngwomen. Through their popularity, these bloggers have come to introduce commercial andprofessional aspects of blogging that challenge the conventions of personal blogs. The articleanalyses how the bloggers negotiate these conventions in self-presentations, postingsand relations to readers and how they seek to perform a self through the blog that integratesdifferent aspects of blogging. A crucial part of this process is identification with the genderconventions of “ordinary girls”.

Place, publisher, year, edition, pages
Göteborg: Nordicom , 2011. Vol. 32, no 1, 3-16 p.
Keyword [en]
blog, top-blogger, personal blogs, women, gender, youth
National Category
Media and Communications Gender Studies
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-155771OAI: oai:DiVA.org:uu-155771DiVA: diva2:428080
Postmoderna föregångare och traditionsbärare. Unga kvinnors värderingar i medierade berättelser på Internet
Available from: 2011-06-29 Created: 2011-06-29 Last updated: 2013-03-14Bibliographically approved

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