Personal and Popular: The Case of Young Swedish Female Top-bloggers
2011 (English)In: Nordicom Review, ISSN 1403-1108, Vol. 32, no 1, 3-16 p.Article in journal (Refereed) Published
While early blogging research focused on top-ranked blogs commenting on public events,recent research confirms that most blogs today concern the personal life of the blogger. Thepresent article focuses on a particular case of blogs that falls in between these categories.In Sweden, personal blogs written by young women have dominated the ranking lists ofthe most popular blogs during recent years. This new phenomenon is approached throughan analysis of the characteristics and content of 20 top-ranked blogs authored by youngwomen. Through their popularity, these bloggers have come to introduce commercial andprofessional aspects of blogging that challenge the conventions of personal blogs. The articleanalyses how the bloggers negotiate these conventions in self-presentations, postingsand relations to readers and how they seek to perform a self through the blog that integratesdifferent aspects of blogging. A crucial part of this process is identification with the genderconventions of “ordinary girls”.
Place, publisher, year, edition, pages
Göteborg: Nordicom , 2011. Vol. 32, no 1, 3-16 p.
blog, top-blogger, personal blogs, women, gender, youth
Media and Communications Gender Studies
Research subject Media and Communication Studies
IdentifiersURN: urn:nbn:se:uu:diva-155771OAI: oai:DiVA.org:uu-155771DiVA: diva2:428080
ProjectsPostmoderna föregångare och traditionsbärare. Unga kvinnors värderingar i medierade berättelser på Internet