Normative, Authentic and Altruistic Fruit and Vegetable Consumption as Weblog Discourses
2013 (English)In: International Journal of Consumer Studies, ISSN 1470-6423, E-ISSN 1470-6431, Vol. 37, no 1, 66-72 p.Article in journal (Refereed) Published
The Internet is a growing information and communication channel for health- and diet-related issues. Keeping updated on the fruit- and vegetable-related (F&V) discourses among laypeople is important for health communicators in order to promote F&V consumption through tailored health messages. The aim of the present study was to identify F&V-related discourses in weblogs that were maintained, obviously, to influence diet. A theoretically chosen sample of weblogs were analysed applying critical discourse analysis. The analysis showed three partly overlapping F&V-related discourses: (1) normative consumption with a focus on single nutrients and physiological mechanisms; (2) authentic consumption with a desire for naturalness; and (3) altruistic consumption where ethical responsibilities are enhanced. Bloggers have clear perceptions on ideal F&V consumption, but it is a challenge for the reader to make a synthesis of the discourses presented. Filtering contradictory instructions requires health literacy, which may need more support from dietetic professionals.
Place, publisher, year, edition, pages
2013. Vol. 37, no 1, 66-72 p.
Critical discourse analysis, dietetic communication, fruit and vegetables, health communication, weblogs
Medical and Health Sciences
Research subject Food, Nutrition and Dietetics
IdentifiersURN: urn:nbn:se:uu:diva-156980DOI: 10.1111/j.1470-6431.2011.01058.xISI: 000313692200009OAI: oai:DiVA.org:uu-156980DiVA: diva2:433983