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International market selection and segmentation: perspectives and challenges
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (International business)
2011 (English)In: International Marketing Review, ISSN 0265-1335, Vol. 28, no 2, 132-149 p.Article in journal (Refereed) Published
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2011. Vol. 28, no 2, 132-149 p.
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Business Administration
URN: urn:nbn:se:uu:diva-157817DOI: 10.1108/02651331111122632OAI: oai:DiVA.org:uu-157817DiVA: diva2:436359
Available from: 2011-08-23 Created: 2011-08-23 Last updated: 2011-10-27Bibliographically approved

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