Creators such as artists and entrepreneurs, are both using their subjective world view (Scherdin & Zander, 2006) for being able to launch new ideas. With a natural vocabulary among artists; “ideas arrive”, “ideas get stuck” or “wants to be developed”, a kind of stickiness’ of ideas if you wish is as equally odd to the traditional scientific community, in their description of identical creation processes. By using autoethnography this article highlights, the appearance of an art idea within an own art process, shows the difference in “natural vocabulary” compared to traditional entrepreneurial concepts labelled onto a subjective creation process. Classic descriptions such as; “creative destructor” (Schumpeter, 1933), “alertness” (Kirtzner, 1979), “risk taker” (Knight, 1921), “development of a particular knowledge and experience” (Venkataraman, 1997) and, “opportunity recognition” (Shane & Venkataraman, 2000), are all attempts to conceptualize the entrepreneurial process. This article argues for a different label, conceptualized by working in practice, using autoethnography, while producing an art object – putting other words on a subjective creation process, through working within, rather than “objectively” studying a subjective process from the outside. The article shows three fragments; being “alert” (Kirtzner, 1979), development of a particular knowledge and experience (Venkataraman, 1997) but lack a third label; “opportunity revelation”; the revelation of an idea, becoming possessed by the idea, perhaps even without being able to steer it in a sensible and rational way. Like bodies becomes a host for genes of viruses developing themselves – an idea is forced (onto people) to be developed. The article contains of a “novel”, images, (and an installation) for the understanding, and an analysis for getting a new “conceptual framing”, on such a process as the explanation. It has bearing in research on artists and entrepreneurs, and gaining understanding for policymakers and the managers of subjective creation processes.
Presented at The Fourth Art of Management and Organization Conference, Banff, Canada.