Framing participation in organizational online communities: research challenges
2008 (English)In: Proc. 31st Information Systems Research Seminar in Scandinavia, 2008Conference paper (Refereed)
Although many organizations have started to experiment with online communities, there is little theoretically grounded knowledge on how to develop, manage and improve such communities. In addressing this gap, we explore how participation in organizational online communities can be framed with the purpose to identify future research challenges. By conceptualizing the online community phenomenon the paper reflects on what motivates people and organizations to participate in such communities. Special attention is given to organizational online communities and potential research areas. A number of imminent research challenges are suggested.
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IdentifiersURN: urn:nbn:se:uu:diva-17642OAI: oai:DiVA.org:uu-17642DiVA: diva2:45413