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Constructing brands from the outside?: Brand channels, cyclical clusters and global circuits
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Social and Economic Geography. (CIND)
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Social and Economic Geography. (CIND)
2011 (English)In: Brands and branding geographies / [ed] Andy Pike, Cheltenham: Edward Elgar , 2011Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar , 2011.
Keyword [en]
Brands, cyclical clusters, brand channels, global circuits
National Category
Economic Geography
Research subject
Social and Economic Geography
Identifiers
URN: urn:nbn:se:uu:diva-161100ISBN: 9781849801591 (print)OAI: oai:DiVA.org:uu-161100DiVA: diva2:454358
Available from: 2011-11-07 Created: 2011-11-07 Last updated: 2011-11-18Bibliographically approved

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Power, DominicJansson, Johan

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