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Läraren som konkurrensmedel: kunskapskälla, stödperson eller icke-person?
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (Swedish)In: Utbildning och Demokrati, ISSN 1102-6472, Vol. 20, no 2, 27-48 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of the article is to show empirically how upper-secondary schools describe, understand and present teachers in their external communication. The ambition is to demonstrate to what extent and how teachers’ competencies are stressed by local school management in a competitive setting. Swedish upper-secondary schools’ Internet communication to external audiences is content analyzed. Private and public schools are compared. The study finds that teachers’ qualities and competencies are rarely communicated. Other aspects are emphasized. When teachers are mentioned, it is usually as a depersonalized category whose function is stressed, for example the role of the teacher in the pedagogical concept or idea that the school adopts. In practice, no differences between private and public schools are found. The findings of the study can be understood in the context of the ongoing discussion on teachers’ status. By being “non-existent” in the external communication, the image of the teachers as a group with low professional status is sustained.    

Place, publisher, year, edition, pages
2011. Vol. 20, no 2, 27-48 p.
Keyword [en]
Communication, Competition, Content analysis, Education, Teacher, Upper-secondary school
Keyword [sv]
Kommunikation, Konkurrens, Innehållsanalys, Utbildning, Lärare, Gymnasieskola
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-161982OAI: oai:DiVA.org:uu-161982DiVA: diva2:458037
Lärarrollen mellan individualisering och kollektivisering
Available from: 2011-11-21 Created: 2011-11-21 Last updated: 2012-08-01Bibliographically approved

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Frostenson, Magnus
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