“Extended infomercials” or “politics 2.0″?: A study of Swedish political party Web sites before, during and after the 2010 election
2011 (English)In: First Monday, ISSN 1396-0466, Vol. 16, no 4Article in journal (Refereed) Published
Although many of the initial hopes regarding the Internets effect on political engagement and participation has largely gone unfulfilled, it is generally held that the Internet still has a substantial role to play during political election campaigns. Several studies have focused on how the Internet medium is employed for such purposes during the actual election campaign, but rather few (if any) studies have adopted a broader temporal scope, studying the Web sites of political parties before, during and after the election period. This paper fills this apparent research gap by presenting such a longitudinal analysis of the Web sites of Swedish political parties during the election year of 2010. Starting in January of 2010, these Web pages were downloaded on a monthly basis, lasting until the end of the year. By studying the Web sites of political parties before, during and after an election campaign, this project will provide scholars as well practitioners with unique insights into how Web campaigning rationale seems to develop.
Place, publisher, year, edition, pages
2011. Vol. 16, no 4
IdentifiersURN: urn:nbn:se:uu:diva-162336OAI: oai:DiVA.org:uu-162336DiVA: diva2:460348