uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Right on track?: Corporate twitter use under pressure
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Since its launch in 2006, Twitter use has evolved and is increasingly being adopted in a variety of contexts. One such area of use is business, where companies have tried to establish practices and guidelines for company and employee ”tweeting”. This paper presents a study on Twitter use by SJ, the national Swedish train operator. The aim of the study is to investigate how SJ (known on Twitter under the handle @SJ_AB) made use of the platform at hand to communicate with customers during the tumultuous Christmas season of 2010. Specifically, the paper features analysis of an extensive data set containing approximatley 2000 tweets tagged as relevant to the study and archived during the winter of 2010/11 using the TwapperKeeper application. By reporting findings on Twitter use during the height of what is perhaps the busiest holiday season, which also featured severe weather conditions, the paper provides unique insights into the practice of Twitter use in a corporate context. Moreover, by utilizing social network analyses of a large dataset archived utilizing state-of-the-art online applications, the study contributes to the development of scientific methods to handle large-scale online empirics.

Place, publisher, year, edition, pages
2011.
Keyword [en]
twitter use, company tweeting, employee tweeting, sj
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:uu:diva-162341OAI: oai:DiVA.org:uu-162341DiVA: diva2:460355
Conference
Nordic Academy of Management conference, August 20-24, 2011, Stockholm, Sweden
Available from: 2011-11-29 Created: 2011-11-29 Last updated: 2012-02-08Bibliographically approved

Open Access in DiVA

No full text

Authority records BETA

Larsson, Anders Olof

Search in DiVA

By author/editor
Larsson, Anders Olof
By organisation
Department of Informatics and Media
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 484 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf