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International market selection and segmentation: perspectives and challenges
Sprott School of Business, Carleton University, Ottawa, Canada.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (International Business)
2011 (English)In: International Marketing Review, ISSN 0265-1335, Vol. 28, no 2, 132-149 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2011. Vol. 28, no 2, 132-149 p.
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Business Administration
URN: urn:nbn:se:uu:diva-162406DOI: 10.1108/02651331111122632OAI: oai:DiVA.org:uu-162406DiVA: diva2:460400
Available from: 2011-11-30 Created: 2011-11-30 Last updated: 2011-12-02Bibliographically approved

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