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SoundCloud All In: Surplus Enjoyment and Value Creation in Post-Industrial Society
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2011 (English)Conference paper (Refereed)
Abstract [en]

This article performs a reading of an advertising film promoting an enterprising spirit that circles around passion and enjoyment. Turning to psychoanalyst Jacques Lacan for theoretical support, it explores the relationship between advertising and enjoyment as it has been thought in a Lacanian vein, and proposes that at least three different dynamics are at play in the advertisement. The article centres on an understanding of the advertisement’s administration of enjoyment that pertains to what Lacan (2007) labelled the ‘the university discourse.’ While the dynamics highlighted through this discursive mode remains within the paradigm of an economy of desire, the article explores the possibility of understanding the enterprising example it sets as also, and more significantly, promoting an economy of the drive.

Place, publisher, year, edition, pages
Keyword [en]
Advertising discourse, marketing, hysteric, enjoyment, jouissance, desire, drive
National Category
Business Administration Engineering and Technology
Research subject
Business Studies; Engineering Science
URN: urn:nbn:se:uu:diva-165577OAI: oai:DiVA.org:uu-165577DiVA: diva2:474358
Standing Conference on Organizational Symbolism
Available from: 2012-01-09 Created: 2012-01-09 Last updated: 2015-01-07

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