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Chick lit – etablerandet av en genre i det svenska litterära systemet
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
2008 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Chick Lit – the Establishing of a Genre in the Swedish Literary System (Swedish)
Abstract [en]

The purpose of this master thesis is to study the establishing and status of chick lit in the Swedish literary system. For this study I have used twenty chick lit books that are translated into Swedish and have been published in Sweden between 1995 and 2008. I have then studied how these books are marketed, if and how they are reviewed in newspapers and by libraries, and to what extent libraries buy the books and people borrow them. Finally I looked at blogs to see how the books are appreciated by ordinary readers.

The opinions of the different actors in the literary system seem to be somewhat different. The reviewers in newspapers can be a bit negative about the genre, the reviewers of the libraries express more favourable opinions, and the libraries buy most of the books. The publishing houses are positive about the genre, and they have started using the term ‘chick lit’ in their descriptions. It’s hence difficult to generalize what view the Swedish literary system takes of this genre,

Place, publisher, year, edition, pages
Uppsatser inom biblioteks- & informationsvetenskap, ISSN 1650-4267 ; 406
Keyword [en]
Chick lit, genre, marketing, libraries, reviews, blogs
Keyword [sv]
Chick lit, genre, marknadsföring, bibliotek, recensioner, bloggar
National Category
URN: urn:nbn:se:uu:diva-167079OAI: oai:DiVA.org:uu-167079DiVA: diva2:480899
Subject / course
Library and Information Science
Educational program
Master Programme in ALM
Humanities, Theology
Available from: 2012-01-20 Created: 2012-01-20 Last updated: 2016-10-04Bibliographically approved

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