Sweden is often categorized as one of the most secularized and post modern countries in the world. The Internet has been described as the “epitome” of transformations of traditional religion in late modern society. This chapter analyzes how young people negotiate religious conventions in discussions of religion on the Internet. If there is a “test case” for the breakdown of religious conventions based on the traditionalized beliefs and practices of institutionalized religion and traditional modes of religious socialization, this would be it. The chapter argues that, despite these anticipations, the construction of religious identities even in the transient sites of late modern society, is not only a question of individual choice in a “spiritual marketplace” but also structured by religious authorities and conventions.