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Expansieprocessen in Oost-Europa: de rol van risicoperceptie (Expansion processes in Eastern Europe: the role of risk perception)
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
2001 (English)In: Maandblad voor Accountancy en Bedrijfskunde, ISSN 0924-6304, Vol. 75, no 12, 539-545 p.Article in journal (Refereed) Published
Abstract [en]

According to many it becomes more and more easy for companies to expand abroad. The world decreases due to processes like globalisation and the immense growth of information flows, one thinks, and uncertainty caused by a lack of knowledge about the foreign market or underestimated risks involved in entry are less important for firms' expansion processes. However, the results of an investigation into the expansion strategies of Dutch companies in Central and Eastern Europe show that risk perception of these firms regarding the new markets still influences their strategis choices in the region.

Place, publisher, year, edition, pages
2001. Vol. 75, no 12, 539-545 p.
URN: urn:nbn:se:uu:diva-22399OAI: oai:DiVA.org:uu-22399DiVA: diva2:50172
Available from: 2007-01-17 Created: 2007-01-17 Last updated: 2011-01-13

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Drogendijk, Rian
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