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Negotiating Empathic Communication: Swedish female top-bloggers and their readers
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology, The Social Sciences of Religion, Sociology of Religions.
2013 (English)In: Feminist Media Studies, ISSN 1468-0777, E-ISSN 1471-5902, Vol. 13, no 4, 613-628 p.Article in journal (Refereed) Published
Abstract [en]

The popularity of personal blogs has instigated a debate on how to define the type of communication taking place between the authors and readers of these blogs. Can it be considered as a dialogic form of communication, or should it rather be characterized as a form of communication with more self-centered aims and potentially commodifying implications? This article analyzes the case of top-ranked personal blogs written by young Swedish women in the year 2009. The popularity and commercial aspects of these blogs make them an interesting case through which to explore a presumed shift from what will be termed “empathic” to “phatic” communication in personal blogs. The article analyzes comments to postings in the blogs and ways in which the bloggers handle these comments and, using the theory of emotion work (Hochschild 1979, 2003), shows how young female top-bloggers negotiate between different communicative forms and purposes in their interaction with readers. In conclusion, the article argues that this communication should be seen as a form of dialogue confirming, but also re-constructing shared values and relations between young female bloggers and their readers.

Place, publisher, year, edition, pages
Taylor & Francis , 2013. Vol. 13, no 4, 613-628 p.
Keyword [en]
personal blogs, phatic communication, emotion work, gender, Sweden
National Category
Media Studies
Research subject
Media and Communication Studies; Sociology
URN: urn:nbn:se:uu:diva-169307DOI: 10.1080/14680777.2012.659672OAI: oai:DiVA.org:uu-169307DiVA: diva2:506133
Between Post-Modernity and Tradition? Young women’s values in mediated stories on the internetMediatized stories:Mediation perspectives on digital storytelling among youth
Swedish Research Council, 21-2006-1753
Available from: 2012-02-27 Created: 2012-02-27 Last updated: 2013-09-25Bibliographically approved

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Publisher's full texthttp://www.tandfonline.com/doi/abs/10.1080/14680777.2012.659672

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