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Låna eller köpa, vem och varför? En kvantitativ studie av faktorer som påverkar utlån och kon-sumtion av skönlitteratur utifrån sociala aspekter och läsvanor
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of ALM.
2012 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Borrow or Buy, who and why?: A Quantitative Study of Factors that Influence Borrowing and Consumption of Fiction Books regarding Social Aspects and Reading Habits. (English)
Abstract [en]

The aim of this thesis is to study factors that influence borrowing and consumption of fiction. The thesis focus on social aspects and reading habits based on previous research and the works of literary sociologists.How do socio-economic features, reading habits and different ways of consuming and obtaining books af-fect borrowing and consumption of fiction? And is there a difference between what people borrow and what they buy? The theoretical framework is based on works of literary sociologists, and the methodology used is a quanti-tative survey. The survey, created for this particular study, included 170 respondents, taking into account previ-ous research and the theory. The participants had to be residents in the County of Stockholm, over 16 years of age and having at least once for the past 12 months bought a book or borrowed a book at a public library. The results show that the most important single factors to borrow fiction among the respondents are distance to the library and that the library obtains new books. The analysis of the social factors confirms results from previous research, but shows other interesting results as well. In addiction, the thesis confirms that what, how and why people read affects the way they borrow and consume fiction. One conclusion is that the less involved reader is affected by aspects such as price and new books, while the more involved reader most likely borrow and con-sume books regardless of single factors. Another conclusion is that consumption, even when the books aren’t actually read, promotes both borrowing and buying of books. Lastly, I would like to conclude that there is a dif-ference between how the respondents consume and borrow fiction. This difference suggests that those who read broader, more commercial, literature seems to prefer the library, that accessibility and time are factors that are important to borrow fiction and that the price of books in the bookstores is important to those who are less fre-quent borrowers and consumers.

Place, publisher, year, edition, pages
Uppsatser inom biblioteks- & informationsvetenskap, ISSN 1650-4267 ; 554
Keyword [en]
Public libraries, Bookstores, Quantitative research, Sociology literature, Borrowing and lending, Fiction reading
Keyword [sv]
Folkbibliotek, bokhandel, kvantitativ metod, litteratursociologi, utlåning på bibliotek, böcker och läsning
National Category
URN: urn:nbn:se:uu:diva-171964Local ID: 554OAI: oai:DiVA.org:uu-171964DiVA: diva2:513081
Subject / course
Library and Information Science
Educational program
Master Programme in ALM
Humanities, Theology
Available from: 2012-03-30 Created: 2012-03-30 Last updated: 2012-12-04Bibliographically approved

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