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Makeover Accounting: Investigating the Financial Edutainment of Everyday Life
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (Musica)
(English)Manuscript (preprint) (Other academic)
Abstract [en]

The ability of accounting to produce effects has been widely acknowledged in accounting literature. This paper argues however that in order for accounting to have an impact on people, its numbers need to be interpretable by its intended users. But what happens in situations where people are considered as inhibited in reading and interpreting numbers? This paper investigates how accounting numbers are presented to individuals believed to be impaired in their ability to make sense of numerical figures. It does so by moving the empirical focus beyond the borders of the professional organisation and into the private sphere of everyday life, examining how a televised financial makeover show re-presents accounting information in order to turn its participants into financially responsible citizens. The paper’s empirical findings give reasons for problematising the conditions under which accounting is able to affect people, concluding that, without taking people’s ability to interpret numbers into account, the possibilities of the numbers having an impact on their users risk falling short.

Keyword [en]
accounting interpretation, accounting re-presentations, signifying practices, financial edutainment, everyday life
National Category
Business Administration
URN: urn:nbn:se:uu:diva-172674OAI: oai:DiVA.org:uu-172674DiVA: diva2:515414
Available from: 2012-04-12 Created: 2012-04-12 Last updated: 2012-05-14

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Bay, Charlotta
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