uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Starbucks Caught in the Crossfire: A Cross-Cultural Study of the Impact of Political Consumption on Brand Trust
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
Keyword [en]
Consumer Behaviour, Consumer Marketing, International Business, MNC, Marketing Strategy, Strategic Brand Management, Starbucks, Political Consumption, Political Consumerism, Brand Trust, Brand Equity
National Category
Social Sciences
URN: urn:nbn:se:uu:diva-173561OAI: oai:DiVA.org:uu-173561DiVA: diva2:524089
Subject / course
Business Studies
Educational program
Freestanding course
Social and Behavioural Science, Law
Available from: 2012-05-04 Created: 2012-04-26 Last updated: 2012-05-04Bibliographically approved

Open Access in DiVA

No full text

By organisation
Department of Business Studies
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 363 hits
ReferencesLink to record
Permanent link

Direct link