uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How to Differentiate by Price: Proposal for a Five-dimensional Model
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Linköpings Universitet.
Linköpings Universitet.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (Redovisning)
Show others and affiliations
2013 (English)In: European Management Journal, ISSN 0263-2373, E-ISSN 1873-5681, Vol. 31, no 2, 109-123 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this article is to analyse the repertoire of possible price models that organisations may deploy for their products and services. This is attained by developing the SBIFT model that suggests that organisations can differentiate by price along five dimensions. Previous research on pricing has been dispersed across different academic disciplines. This article offers a more integrated perspective, derived from earlier theory as well as discussions in a collaborative research project with the international telecom company Ericsson. The model can be used as a tool for price modelling in a descriptive and prescriptive sense. Altogether, this article uncovers implicit features of price models, and by doing so it illustrates how an organisation can differentiate and re-invent their offering based on price.

Place, publisher, year, edition, pages
2013. Vol. 31, no 2, 109-123 p.
Keyword [en]
Price. Pricing, Price differentiation, Price model, Collaborative research, Strategy
National Category
Business Administration Social Sciences
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-179045DOI: 10.1016/j.emj.2012.06.007ISI: 000315323100001OAI: oai:DiVA.org:uu-179045DiVA: diva2:542936
Projects
PICT
Available from: 2012-08-06 Created: 2012-08-06 Last updated: 2017-12-07Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Authority records BETA

Iveroth, EinarOlve, Nils-GöranCöster, MathiasNilsson, Fredrik

Search in DiVA

By author/editor
Iveroth, EinarOlve, Nils-GöranCöster, MathiasNilsson, Fredrik
By organisation
Department of Business StudiesSchool of the Humanities and Social Science
In the same journal
European Management Journal
Business AdministrationSocial Sciences

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 741 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf