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Seven Gods in one grain of rice: The Environmental consciousness of Japan
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Cultural Anthropology and Ethnology, Cultural Anthropology.
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In this essay I will study environmentalism from a Japanese viewpoint. Underlying reasons behind the environmental consciousness of the Japanese will be examined and explained. Examples include such concepts as mottai nai (“you should not waste”), the 3 Rs of “Reduce, Reuse and Recycle” and generational differences between the younger and older. Due attention has also been given to the traditional religion of Japan, Shinto-Buddhism, which alongside other East Asian customs is often labeled as traditionally eco-friendly.

A number of interviews carried out in Tokyo between the 5th and the 21st of May 2012 constitute the majority of the empirical data for this essay. Most interviewees are university students or newly graduated members of Japan’s workforce, though there are some exceptions.

Moreover, the case-study will also focus on the informants’ relationship with their cellphones, as part of a larger study concerning the growing problem of electronic waste, or “E-waste” for short. The people I will interview will provide a consumer’s view of these appliances and the resulting waste, of which there is currently a dearth.

Place, publisher, year, edition, pages
2012. , 44 p.
National Category
URN: urn:nbn:se:uu:diva-180151OAI: oai:DiVA.org:uu-180151DiVA: diva2:548408
Subject / course
Cultural Anthropology
Humanities, Theology
Available from: 2013-06-11 Created: 2012-08-30 Last updated: 2013-06-11Bibliographically approved

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