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‘I Love the Dough’: Rap Lyrics as a Minor Economic Literature
Dept of Business Administration, Åbo Akademi University, Åbo, Finland.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2012 (English)In: Organizations and Popular Culture: Information, Representation and Transformation / [ed] Carl Rhodes & Simon Lilley, New York: Routledge, 2012, 68-82 p.Chapter in book (Refereed)
Abstract [en]

Whereas literary and cinematic representations of economy and management have been analyzed for some time (see e.g. Czarniawska and Guillet de Monthoux, 1994; Hassard and Holliday, 1998), precious little interest has been directed to similar aspects in popular music. Consequently, this paper analyzes economy as it is portrayed and disseminated in rap music. By discussing how conspicuous consumption and economic discourses are used in rap lyrics to convey the image of success and possibility, the paper attempts a reading of contemporary capitalism in a particular cultural setting through the notion of a minor literature as theorized by Deleuze and Guattari. The multidimensionality and ironical approach held to the ‘bling-bling’ thus problematizes simplified analyzes of economic language as colonizing (cf. Gibson-Graham, 1996) and instead opens up to a reading of economy as openness.

Place, publisher, year, edition, pages
New York: Routledge, 2012. 68-82 p.
, Cultural Studies/Culture and Organization
National Category
Social Sciences Economics and Business Media and Communications Engineering and Technology
Research subject
Engineering Science with specialization in industrial engineering and management
URN: urn:nbn:se:uu:diva-181056ISBN: 978-0-415-69239-7OAI: oai:DiVA.org:uu-181056DiVA: diva2:552848
Available from: 2012-09-17 Created: 2012-09-17 Last updated: 2012-10-26Bibliographically approved

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