The co-creative practice of forming a value proposition
2012 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 28, no 13-14, 1553-1570 p.Article in journal (Refereed) Published
Using practice theory and an empirical illustration of reciprocal exchange of knowledge between resource-integrating actors, this paper contributes to Service-Dominant Logic by deepening the understanding of the innate intricacies in a co-creative practice of forming a value proposition. A co-creative practice is conceptualised as reciprocal exchange of knowledge that is mediated by the practice-related script - understandings, procedures, and engagements - that each resource-integrating actor draws upon. The paper identifies and labels the activities of this exchange - applying, assessing, adapting, and adopting - using the literature on knowledge creation and management as a point of departure. A granular analysis is provided of how the script of each resource-integrating actor mediates the activities of reciprocal exchange of knowledge when forming a value proposition
Place, publisher, year, edition, pages
2012. Vol. 28, no 13-14, 1553-1570 p.
co-creative paradigm, co-creative practice, practice theory, reciprocal knowledge exchange, Service-Dominant Logic, value proposition
IdentifiersURN: urn:nbn:se:uu:diva-183625DOI: 10.1080/0267257X.2012.736875OAI: oai:DiVA.org:uu-183625DiVA: diva2:563631