uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Competition, cooperation and co-opetition: Unfolding the process of inter-territorial branding
Istituto di Management, Scuola Superiore Sant'Anna, Pisa, Italy.
2013 (English)In: Urban Research and Practice, ISSN 1753-5069, Vol. 6, no 1, 1-18 p.Article in journal (Refereed) Published
Abstract [en]

Territorial competition is considered as the main assumption of place branding, but this is not an exhaustive approach to understand it as part of local and regional development strategies. Within the frame of global competition, cities can undertake inter-territorial cooperation in order to enhance their competitiveness. In this regard, there is an evident gap in place branding literature which overlooks inter-territorial collaboration for place promotion. This article aims at unfolding the process of inter-territorial branding, that is, branding crossing administrative borders. ‘Market’ and political forces driving the emergence of inter-territorial brands as well as the phases of the underlying process are scrutinized by means of a secondary research reviewing 12 inter-territorial networking experiences in Europe and the United States.

Place, publisher, year, edition, pages
2013. Vol. 6, no 1, 1-18 p.
National Category
Social Sciences
URN: urn:nbn:se:uu:diva-184805DOI: 10.1080/17535069.2012.727579OAI: oai:DiVA.org:uu-184805DiVA: diva2:567922
Available from: 2012-11-14 Created: 2012-11-14 Last updated: 2014-09-23Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Pasquinelli, Cecilia
In the same journal
Urban Research and Practice
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 178 hits
ReferencesLink to record
Permanent link

Direct link