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Il Brand Reticolare: Strumenti di analisi per la costruzione di un marchio di luogo [The Network Brand. Analytical tools for place brand-building]
Istituto di Management, Scuola Superiore Sant'Anna, Pisa.
2011 (Italian)In: Mercati e Competitivit√°, ISSN ISSN 1826738, Vol. 3Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2011. Vol. 3
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Business Administration
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URN: urn:nbn:se:uu:diva-184807DOI: 10.3280/MC2011-003005OAI: oai:DiVA.org:uu-184807DiVA: diva2:567925
Available from: 2012-11-14 Created: 2012-11-14 Last updated: 2014-04-14

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Pasquinelli, Cecilia

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