Foreign Market Entry – Exploring and Exploiting Opportunities.
2012 (English)In: Wiley Encyclopedia of Management, 3rd Edition: Volume International Management / [ed] Vodosek, M. and Den Hartog, D., John Wiley & Sons, 2012Chapter in book (Refereed)
We examine the dynamic of exploitation and exploration in international networks for companies that enter new foreign markets. While exploitation is related to experiential learning in closed networks and incremental internationalization, exploration refers to disruptive learning in open networks and more risky international expansion. We illustrate exploitation and exploration in foreign market entry with a case description and conclude that the dynamic between these processes is in-built in market entry and the related changes of network structure.
Place, publisher, year, edition, pages
John Wiley & Sons, 2012.
, Wiley Encyclopedia of Management
IdentifiersURN: urn:nbn:se:uu:diva-188180OAI: oai:DiVA.org:uu-188180DiVA: diva2:576689