Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations
2013 (English)In: Handbook of Communication and Corporate Reputation / [ed] Craig Carroll, New York: Wiley-Blackwell , 2013Chapter in book (Other academic)
A key perspective on reputation is that of assessment. Much of the communication literature focuses on the influence organizations have on impression formation. In this chapter, however, we suggest that in order to understand reputation assessment, it is also important to understand the related concept of legitimacy. We address two approaches to understanding reputation in this chapter: accreditation and ranking. Accreditation alludes to concepts of legitimacy in which firms may acquire credibility by meeting formalized standards of certification. Ranking deals with categorizing and rating organizational reputations so that they may be assessed relative to one another.The chapter explores the various ways in which the mechanisms of accreditation and ranking operate and the role of social actors in developing and applying them. Ranking systems that provide the mechanism for comparing organizations and assessing their relative value are also explored.
Place, publisher, year, edition, pages
New York: Wiley-Blackwell , 2013.
Reputation, Legitimacy, Accreditation, Ranking
Research subject Business Studies
IdentifiersURN: urn:nbn:se:uu:diva-188840ISBN: 978-0-470-67098-9OAI: oai:DiVA.org:uu-188840DiVA: diva2:579356