Justifications of communication in an inconsistent world: An analysis of corporate communication in Swedish governmental agencies
2012 (English)Conference paper (Other academic)
In this paper we seek to illustrate how these challenges have been answered by examining how Swedish governmental agencies justify their work with communication and what understanding of communication this justifications rest upon. We give particularly attention to what higher common purpose communication is used for, specific aims, primary target groups/stakeholders, conceptualization and ideals of communication and the role of communicators. We use then these aspects of how communication are operationalized to discuss what set of values and preferences seem to dominate the strategy documents of the agencies – i.e. how is communication in the public sector conceptualized at the level of relating to overall value systems representing higher social orders. The paper introduces Boltanski and Thevenot’s conception of worths in order to provide an analytical tool by which we can examine how agencies in the Swedish public sector justify and handle - at the symbolical and discursive level - the communicative challenges they face. The empirical part builds on content analysis of gives an account of 357 steering documents from 173 Swedish governmental agencies and it gives an account of how the agencies present and justify their communication priorities and strategies.
Place, publisher, year, edition, pages
Social Sciences Media and Communications
IdentifiersURN: urn:nbn:se:uu:diva-188843OAI: oai:DiVA.org:uu-188843DiVA: diva2:579359
Paper presented at the 4th European Communication Conference, Istanbul.