uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Den mytiska argumentationsbasen: Roland Barthes mytbegrepp i retorisk argumentationsteori
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature, Rhetoric.
2012 (Swedish)In: Rhetorica Scandinavica, ISSN 1397-0534, no 62, 38-56 p.Article in journal (Refereed) Published
Abstract [sv]

Den mytiska argumentationsbasen

Roland Barthes mytbegrepp i retorisk argumentationsteori

För att vi ska kunna förstå ståndpunkter och argument behöver vi analysera deras bas, det vill säga den socialt och språkligt konstituerade kunskapsgrund som i en situation utgör referensram när språkliga yttranden tolkas, samt när vi tar ställning till ny kunskap och nya ståndpunkter. Ett sätt att synliggöra denna bas är att använda Roland Barthes teori om myter. Det innebär att vi utifrån ett semiologiskt perspektiv betraktar argumentation som mytisk snarare än logisk. I den här artikeln diskuteras mytbegreppet i relation till andra centrala begrepp inom retorikvetenskap, som doxa, topos och narrativ. Dessutom illustreras hur en mytorienterad analys kan genomföras genom en delanalys av Nya Moderaternas retorik under den svenska valrörelsen 2006.

Abstract [en]

The mythical basis for argumentation

Using Roland Barthes concept of myth in rhetorical argumentation theory

To understand the function of standpoints and arguments we need to analyze their basis, which means the socially and symbolically constructed foundation of knowledge, that in a specific situation forms the frame of reference when symbolic utterances are interpreted and new knowledge and new standpoints are evaluated. To make the function of this basis for argumentation visible we can use Roland Barthes semiological theory of myths and thereby view argumentation as a mythical rather than logical enterprise. In this article, the concept of myth is discussed in relation to other central concepts in rhetoric, such as doxa, topos and narrative. I illustrate the way myth oriented rhetorical criticism could be performed through an example analysis of the rhetorical strategies of the Moderate party in the Swedish election campaign of 2006.

Place, publisher, year, edition, pages
Ödåkra: Retorikförlaget, 2012. no 62, 38-56 p.
Keyword [en]
myth, Roland Barthes, argumentation theory, doxa, topos, narrative, fantasy theme, semiotics, semiology, Mythologies
Keyword [sv]
myt, Roland Barthes, argumentationsteori, doxa, topos, narrativ, fantasy theme, semiotik, semiologi, Mytologier
National Category
Humanities
Research subject
Rhetoric
Identifiers
URN: urn:nbn:se:uu:diva-191432OAI: oai:DiVA.org:uu-191432DiVA: diva2:585691
Available from: 2013-01-10 Created: 2013-01-10 Last updated: 2017-12-06

Open Access in DiVA

No full text

Authority records BETA

Bengtson, Erik

Search in DiVA

By author/editor
Bengtson, Erik
By organisation
Rhetoric
In the same journal
Rhetorica Scandinavica
Humanities

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 832 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf