uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Between the clicks: Skilled users scanning of pages.
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Information Science. Teknisk-naturvetenskapliga vetenskapsområdet, Mathematics and Computer Science, Department of Information Technology, Human-Computer Interaction. Människa-datorinteraktion. (Nygrne)
1996 (English)In: Designing for the Web: Empirical studies. October 30, 1996, Redmond, WA, USA, 1996Conference paper (Refereed)
Abstract [en]

When designing web-pages for intra-net applications the notion of search time become important. In such applications, there are typically a limited set of web-pages which users will traverse frequently. For instance pages including contents lists and lists of links to reference documents. These pages will be scanned many times each day and to achieve efficiency the layout should be chosen to optimize average search time, rather than to optimize legibility for the occasional user. In this paper, we describe some results from a series of experiments on skilled users scanning of a screen display, that are relevant also to web-page design. The effect of variations in page layout features on the average search time was measured. It was found that with a fix page layout, learning takes place so that frequent users develop effective scanning strategies. These strategies are adjusted to the probability of finding interesting information in different locations on the page. It was also found that scanning a horizontal listing of items is slower than scanning a vertical listing of items. Findings further indicate that scanning a single long vertical list is faster than scanning multiple shorter vertical lists. Fixed position is the key to fast scanning. Users learn the location and directs search immediately to the right location on the page. If the target item was given a unique feature, search time was, as expected, significantly decreased. There was no significant difference between the features: colour, shade, space, size and slant.

Place, publisher, year, edition, pages
Keyword [en]
human-computer interaction, visual search, page layout, display design
National Category
Computer and Information Science Psychology (excluding Applied Psychology)
URN: urn:nbn:se:uu:diva-31868OAI: oai:DiVA.org:uu-31868DiVA: diva2:59766
Available from: 2007-02-12 Created: 2007-02-12

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Nygren, Else
By organisation
Department of Information ScienceHuman-Computer Interaction
Computer and Information SciencePsychology (excluding Applied Psychology)

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 182 hits
ReferencesLink to record
Permanent link

Direct link