uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Role of Communication in Enhancing Employees’ Organizational Commitment: Exploring the Relationship between Social-emotional-oriented Communication, Work-oriented Communication and Organizational Commitment in China
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to explore the roles of social-emotional-oriented communication and work-oriented communication in enhancing organizational commitment in the context of the People’s Republic of China. Literature regarding the functions of different types of communication was reviewed and the human relations theory was applied as the main guidance of the current research. The study utilized the statistical method to analyze the data collected from questionnaires. A total of 69 employees working in a Chinese local governmental organization participated in the research. Horizontal and vertical social-emotional-oriented communication were examined separately by four indicators: employee’s perceived quantity of social interaction with peers (superiors) within the department, quantity of social interaction with peers (superiors) outside the department, quality of these interactions, and emotional coloring of the interactions. Work-oriented communication was measured by three indicators: employee’s perceived quantity of the organization’s strategic information regarding the policies and development, the employee’s perceived quantity of vertical interaction with management (downward and upward), and the employee’s satisfaction with management’s responsiveness to the upward feedback. Organizational commitment was tested by the three components model: affective commitment, continuance commitment, and normative commitment. The findings from regression analyses revealed that social-emotional-oriented communication between subordinates and superiors is a positive predictor of affective commitment, and the perceived quantity of organizational strategic information and vertical interaction with management; and that work-oriented communication is a strong positive predictor of affective commitment and normative commitment. However, the results failed to prove the effects of horizontal social-emotional-oriented communication. The conclusion is that in Chinese governmental organizations, vertical communication and communication regarding work-related topics help to make employees want to stay with and contribute to the employing organization; and the better social-emotional-oriented communication the employees have with superiors, the better work-oriented communication they have at work.

Place, publisher, year, edition, pages
2011. , 143 p.
Keyword [en]
Organizational communication, organizational commitment, human relations theory, vertical communication, horizontal communication
National Category
Media and Communications Communication Studies Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-192571OAI: oai:DiVA.org:uu-192571DiVA: diva2:600000
Presentation
2011-10-20, B153, Kyrkogårdsgatan 10, Uppsala, 08:30 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-02-13 Created: 2013-01-22 Last updated: 2014-02-13Bibliographically approved

Open Access in DiVA

The Role of Communication in Enhancing Employees’ Organizational Commitment(2089 kB)39870 downloads
File information
File name FULLTEXT01.pdfFile size 2089 kBChecksum SHA-512
8c76e683fc80ece46ae9ddff18d2a3633b6d9173c2850a293102965e77c878e6b2a70e2329c8fa716af234d40322e90bcb3afc99098b4577ece081cd91e2e819
Type fulltextMimetype application/pdf

By organisation
Media and Communication Studies
Media and CommunicationsCommunication StudiesBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 39870 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 893 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf