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Improving a company website through a User-Centred  System Design process: Can you describe your company in one phrase?
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Websites for companies and organisations have started to play more and more important roles. Through their websites, companies not only provide site visitors with official information but also communicate with them. With the growth of web technologies websites have gotten opportunities to give more contents with stylish designs, interactions and incorporations of other channels such as social networks. However, visitors to websites for companies and organisations still suffer from different kinds of problems. One of the most critical problems is that visitors cannot find out what the company is and does through the website. Besides, necessary contents, meaningful functions and designs are often overlooked. All of these are regarded as usability problems of the website for a company or an organisation.

One of the well-known processes for designing and developing a usable system or website is User- Centred System Design (UCSD). Designing a website for a company or an organisation through a UCSD approach is expected to give a holistic solution to the usability problems mentioned above.

In this thesis a UCSD approach was practiced for redesigning the website of a Stockholm based digital communication agency, Great Works AB. Identifying purposes and needs of the target users groups and defining business & usability  goals for the new site, an interactive prototype  was proposed as a form of design solutions.

Overall, the UCSD approach has worked well for the real-life project at the agency, indicating a solution to the usability problems of its website. The prototype  evaluation has shown that the proposed design is in the right direction, and the result ofmthis thesis work will be used as a basis for further design iterations in the project.

Place, publisher, year, edition, pages
IT, 13 008
National Category
Engineering and Technology
URN: urn:nbn:se:uu:diva-193555OAI: oai:DiVA.org:uu-193555DiVA: diva2:603091
Educational program
Master Programme in Human-Computer Interaction
Available from: 2013-02-05 Created: 2013-02-05 Last updated: 2013-02-05Bibliographically approved

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