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Foreign Market Entry – Exploring and Exploiting Opportunities.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2012 (English)In: Wiley Encyclopedia of Management, 3rd Edition: Volume International Management / [ed] Vodosek, M. and Den Hartog, D., John Wiley & Sons: John Wiley & Sons , 2012, 3Chapter in book (Refereed)
Abstract [en]

We examine the dynamic of exploitation and exploration in international networks for companies that enter new foreign markets. While exploitation is related to experiential learning in closed networks and incremental internationalization, exploration refers to disruptive learning in open networks and more risky international expansion. We illustrate exploitation and exploration in foreign market entry with a case description and conclude that the dynamic between these processes is in-built in market entry and the related changes of network structure. 

Place, publisher, year, edition, pages
John Wiley & Sons: John Wiley & Sons , 2012, 3.
Series
Wiley Encyclopedia of Management
National Category
Social Sciences
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-193573OAI: oai:DiVA.org:uu-193573DiVA: diva2:603173
Available from: 2013-02-05 Created: 2013-02-05 Last updated: 2013-02-27Bibliographically approved

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Blankenburg Holm, Desirée

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