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Att försvara sig i media: En retorisk analys av Parken Zoos kriskommunikation i media
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature, Rhetoric.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To defend in media : A rhetorical analysis of Parken Zoos actions in media (English)
Abstract [en]

Based on the criticism that Uppdrag granskning presented Parken Zoo, I therefore choose to examine their behaviour in media. The paper intends to focus on how crisis communication changes based on the medias conditions. From a rhetorical perspective, I therefore treat Park Zoo's external crisis communication based on three selected media context. 

The aim is to use rhetorical concepts to concretize their defence arguments and strategies to then analyse the factors that had influence on their communication. The paper highlights the complexity of the influencing factors and identifies the audience and the surrounding obstacles as crucial aspects of the communication outcome.

The analysis reveals Park Zoo's conduct as paradoxical and non-credible as they continually reduce scale of the crisis, while they do not recognize their actions as incorrect. The conclusion asserts the importance of the mediums conditions and advocate for other businesses to formulate communication depending on what the situation requires.

Place, publisher, year, edition, pages
2012. , 39 p.
Keyword [sv]
Retorik, kriskommunikation, Medier, Parken Zoo
National Category
General Literature Studies
URN: urn:nbn:se:uu:diva-194065OAI: oai:DiVA.org:uu-194065DiVA: diva2:604138
Educational program
Freestanding course
Humanities, Theology
Available from: 2013-03-11 Created: 2013-02-08 Last updated: 2013-03-11Bibliographically approved

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Kjell, Mikaela
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