uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Leveraging customers as investors: The driving forces behind crowdfunding
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2013 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Crowdfunding describes the emerging phenomenon of raising financing from a large audience via the Internet. The purpose of this thesis is to describe what factors influence individuals to invest in crowdfunding projects and to test their explanatory strength of how much someone invests. A conceptual framework is developed and a study of 735 individuals was conducted on three international crowdfunding platforms. The findings show that trust is important and that the individuals are mainly driven by willingness to help, to support a good cause and to be part of a project realization. The study also shows that some of the factors have a significant relationship to the investment size; however, these factors can only explain a small part of the investments. The thesis provides some tentative insights and implications on how to successfully raise financing through crowdfunding and takes a further step towards explaining this new phenomenon.

Place, publisher, year, edition, pages
2013. , 33 p.
Keyword [en]
Crowdfunding, Customers, Investors, Crowdfunders
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-194102OAI: oai:DiVA.org:uu-194102DiVA: diva2:604272
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2013-02-11 Created: 2013-02-08 Last updated: 2013-02-11Bibliographically approved

Open Access in DiVA

fulltext(1363 kB)2466 downloads
File information
File name FULLTEXT01.pdfFile size 1363 kBChecksum SHA-512
46ad86847d98b5448c058561cb625d1fb4de11b86588ff2c4a9e72a2a4e9a5a480bbdf95219fe517aff4d273e55e39f037227c0358e661571e928d1af2b8a67a
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 2466 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 3271 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf