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Marknadsföring i ett internationellt perspektiv - spelar kultur någon roll?
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2013 (Swedish)In: Marknadsföring - så mycket mer än reklam / [ed] Cecilia Pahlberg och Anna Bengtson, Lund: Studentlitteratur, 2013Chapter in book (Other academic)
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Lund: Studentlitteratur, 2013.
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Business Administration
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URN: urn:nbn:se:uu:diva-197838OAI: oai:DiVA.org:uu-197838DiVA: diva2:614483
Available from: 2013-04-04 Created: 2013-04-04 Last updated: 2014-01-13

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