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Marknadsföring och Nya Medier
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2013 (Swedish)In: Marknadsföring: - så mycket mer än reklam / [ed] Cecilia Pahlberg, Anna Bengtsson, Lund: Studentlitteratur, 2013, 23-35 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Lund: Studentlitteratur, 2013. 23-35 p.
Keyword [sv]
marknadsföring, nya medier, internet, sociala medier, marknadsplats
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-199028ISBN: 9789144074184 (print)OAI: oai:DiVA.org:uu-199028DiVA: diva2:619296
Available from: 2013-05-02 Created: 2013-05-02 Last updated: 2013-05-02

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Caesarius, Leon MichaelHohenthal, Jukka

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