Developing Innovative Services Based on Big Data: The Case of Go:Smart
2013 (English)Conference paper (Refereed)
The purpose of this paper is to illuminate the challenges associated with developing innovative technology-based services based on big data. The paper presents and analyzes a case study of GO:SMART, a project with the aim to develop an innovative service for promoting sustainable transportation in urban areas. The challenges identified relate to epistemological and methodological directives that affect the process and outcome of big data-based new service development projects.
Place, publisher, year, edition, pages
big data, services, digital services, innovative services, information technology, go:smart
Research subject Business Studies
IdentifiersURN: urn:nbn:se:uu:diva-199031OAI: oai:DiVA.org:uu-199031DiVA: diva2:619299
The 13th International Research Symposium on Service Excellence in Management, Karlstad, Sweden, 2013